Your Wardrobe, Intelligent.
Lemari
The Operating System for your closet. Bridging the gap between buying, owning, and styling.
Event Capsule Planner.
From your daily commute to a holiday. Lemari syncs with your calendar to generate the perfect capsule for any event.No more overpacking.No more 'nothing to wear.
Shop smarter. Dress better. Waste nothing.
Stop buying things you don't wear.
Lemari learns your wardrobe, finds what's missing, and dresses you every morning.Launching Q3 2026 on App Store & Google Play.Join the waitlist.
Lemari
Empowering retailers through Wardrobe Intelligence.
Precision Conversions via 'The Match Meter':
We move beyond generic recommendations by calculating a real-time compatibility score between your inventory and the user’s existing wardrobe. This ensures every purchase is intentional and contextually relevant.
Event Capsule Planner:
By providing users with automated 'Event Styling'—from daily meetings to international travel—we ensure they have a functional use for every item before the transaction is even made, significantly reducing post-purchase regret and return rates.
Predictive Life-Cycle Data:
Lemari bridges the 'post-purchase gap' by tracking item utility, helping brands understand how their products are actually integrated into a customer's life.
Dynamic Event-Based Discovery:
Our platform identifies gaps in a user's wardrobe based on upcoming calendar events—such as a holiday or a wedding—proactively surfacing your products at the exact moment of need.
A Sustainable Lifecycle:
Through our automated resale integration, we facilitate a circular economy, helping users maintain a lean, high-utility wardrobe while driving loyalty back to premium brand partners.
Lemari
Launching Q3 2026 with UK retail partners.
Lemari.app © 2026.
Privacy Policy
Registered Office: Capital Office, 124-128 City Road, London, EC1V 2NX
Last updated: June 2026 · Effective: June 2026
Summary: Lemari collects your wardrobe details, style choices, and lifestyle contexts to deliver personalized outfit creation and shopping analytics. We never sell your personal metrics. We never manage credit card accounts—all purchase tracks process natively through external merchant storefronts.
Who We Are
Lemari App Ltd ("Lemari", "we", "us", or "our") operates as a registered corporate entity in England and Wales under Company Number 17218757. Our registered physical operations address is situated at Capital Office, 124-128 City Road, London, EC1V 2NX.
We direct the architecture behind the Lemari mobile ecosystem and online property arrays located at lemari.app. Under legal statutory provisions, we act as the primary data controller for the individual metrics gathered during ecosystem interactions. Privacy inquiries can be dispatched directly to: [email protected]
Data We Collect
When configuring your functional user account architecture, our applications store:
- First names and communication emails relayed via secure Google or Apple authentication pathways.
- Your specific design parameters, aesthetic selections, and style parameters.
- Garment dimension matrix configurations (covering sizing models for tops, bottoms, dresses, and footwear).
- Financial budget ranges designated for item modules.
- Gender category selections (Womenswear / Menswear / Combined catalogs).
- The presence of children and corresponding age fields (retained explicitly to trigger timely logistical notifications like Back to School intervals).
- Nominated favorite brand and retailer lists.
The operation of your Virtual Wardrobe calls for the extraction of specific structural points:
- Photographs of apparel pieces submitted directly to your application profile closet.
- Technical description variables—including brand designations, fabric shades, sizes, occasion classifications, and cycle usage counts.
- Product codes, identifiers, and barcodes processed through uploaded documentation to isolate exact digital imagery assets.
- Garment options confirmed during initialization phases.
- Lookbook coordinates and design assemblies logged within the workspace.
- Purchase documents parsed securely via integrated document scanners.
- Order documents synchronized through third-party email configurations (if permission protocols are manually enabled).
- Asset ownership indicators—cataloged across owned, pending delivery, or returned labels.
AI Processing Note: Imagery and purchase files route through Google's Gemini Vision API clusters to parse technical fields like brand tags, color values, and categories automatically. These resources are handled securely and are never used to train machine learning models without direct customer authorization.
To deliver proactive lookbook structuring for upcoming life events (such as corporate meetings, travel plans, or weddings), Lemari requests local calendar access permissions.
- On-Device Architecture: Context processing of event descriptions and notes executes entirely on your personal hardware framework.
- Raw calendar entries, physical event addresses, titles, and guest names are never relayed, viewed, or stored on our remote cloud servers.
- The platform only syncs abstract, isolated tags (e.g., "WEDDING" or "INTERVIEW") and target dates to generate timely styling suggestions safely.
- Ecosystem permissions can be completely terminated instantly inside your smartphone operating layout (Settings → Lemari → Calendar).
- Items grouped inside saved custom lookbooks or your multi-brand digital cart tracking tool.
- Outbound tracking links clicked across network partners (managed securely via AWIN, Rakuten Advertising, and Impact tracking codes).
- Platform discovery requests, category filter histories, and visual search screenshot uploads.
Processing Criteria Matrix
| Operation Purpose | Data Requirements | GDPR Legal Framework |
|---|---|---|
| Virtual closet hosting and styling analytics | Closet files, sizing points, style preferences | Contractual Performance |
| Context-aware styling recommendations (Match Meter) | Apparel listings, budget parameters, design profiles | Contractual Performance |
| Climate-adapted wardrobe logic | Approximate location tags, wardrobe profiles | Legitimate Business Interest |
| Affiliate network mapping and validation | Click tokens, transaction routing IDs | Legitimate Business Interest |
Ecosystem Infrastructure Partners
| Infrastructure Provider | Functional Responsibility | Data Footprint Shared |
|---|---|---|
| AWIN / Rakuten / Impact | Affiliate channel verification and commission attribution | Click logs, routing sequence variables |
| Anthropic (Claude API Arrays) | Natural language clothing styling analysis and gap logic | Anonymized text description arrays |
| Google (Gemini API Arrays) | Apparel asset processing & metadata tagging | Image asset files, receipt documents |
| Supabase Cloud | Secure database structures and storage clusters | Encrypted profile databases |
Your Statutory Rights
Under UK GDPR protections, users maintain absolute authority regarding their data profiles. You have the right to request full copies of your files, correct inconsistencies, execute complete profile erasure, restrict processing loops, and move data sets freely. To deploy a standard user request, contact our team at [email protected].
If processing mechanisms trigger concerns, you have the statutory right to raise data complaints directly with the Information Commissioner's Office (ICO) at ico.org.uk.
Terms & Conditions
Registered Office: Capital Office, 124-128 City Road, London, EC1V 2NX
Last updated: June 2026 · Effective: June 2026
Summary: Registering your profile establishes validation of these operational terms. Lemari provides digital closet cataloging, AI-supported wardrobe gap detection, compatibility tracking, and retail navigation pathways. We accept no accountability for third-party brand transactions.
Acceptance of Terms
By downloading the Lemari mobile application, generating an application profile, or exploring properties under lemari.app, you enter a legally binding agreement governed by Lemari App Ltd (Company No: 17218757, registered in England and Wales). If you do not accept these parameters, you must terminate platform engagement instantly.
The Lemari Ecosystem Scope
The platform provides access to a specialized fashion intelligence environment consisting of:
- Virtual Wardrobe Structuring: Digitization of apparel profiles using custom receipt scans, photographs, and metadata cataloging.
- Predictive Gap Analysis: Technical analysis highlighting foundational pieces missing from your wardrobe selection.
- Match Meter Tooling: Algorithmic compatibility ratings matching potential retail acquisitions against your current clothing collection.
- Smart Bag Matrix: Centralized product tracking arrays organized cleanly by merchant brand.
- Calendar Integration (Event Capsule Planner): Contextual lookbook mapping syncing wardrobe recommendations to local calendar dates based on opt-in verification.
- Instant Resale Utility: Generative textual description generators configured to streamline listings on external marketplaces (like Vinted, eBay, and Depop).
- Find This Look: Image-matching search vectors triggered via user screenshot submissions.
Intellectual Property & Content
You retain absolute intellectual property ownership parameters over all imagery assets, purchase descriptions, and file uploads routed through your account profile. You grant Lemari App Ltd a non-exclusive, royalty-free, global license to process and render these assets exclusively to supply styling analytics and recommendation calculations within the application ecosystem.
The Lemari wordmark, corporate design modules, code bases, Match Meter metrics, and specialized calculation parameters remain the absolute property of Lemari App Ltd—protected under formal UK trademark structures registered under corporate filings in May 2026.
External Retail Channels
Our digital interfaces surface affiliate outbound structures and information from partner merchants (such as Lavish Alice). When executing a shopping click-through, the transaction contract routes entirely between you and the external vendor. Lemari acts as an independent party and assumes zero liability for product delivery, return complications, or garment quality variations.
Liability Limits & Governing Law
To the maximum limit supported under the statutory frameworks of England and Wales, Lemari App Ltd excludes liability for indirect, data-related, or lifestyle recommendation anomalies linked to app deployment. Total liability constraints for any consolidated ecosystem claims are capped at a maximum baseline limit of £100.
These structural provisions are executed under and governed by the laws of England and Wales. All formal legal steps fall under the exclusive jurisdiction of the courts of England and Wales.
Cookie Policy
Last updated: June 2026 · Effective: June 2026
Data Tracking Strings
Cookies define minor programmatic structural data strings saved on your personal device browser. The main landing interfaces running under lemari.app utilize temporary cookies to check interface speeds, authenticate operational paths, and capture aggregate web traffic analytics. The native iOS/Android mobile applications omit browser cookies entirely, leveraging isolated secure internal local storage matrices to retain active user styling variables safely.
Tracking Configurations
| Cookie Group | Purpose Description | Lifespan Timeline |
|---|---|---|
| Essential Storage | Required to process account verification and keep profile setups secure. Mandatory. | Active Session |
| Analytical Identifiers | Anonymized behavioral metrics tracking to assist layout modifications and server balance adjustments. | Up to 24 Months |
| Affiliate Link Tokens | Deployed via AWIN, Rakuten, and Impact clusters to handle secure purchase attribution matching. | Up to 30 Days |
Affiliate Disclosure
Last updated: June 2026 · Effective: June 2026
Transparent Notice: Navigating through Lemari outfit configurations to final checkout screens generates commercial advertising referral commissions from partner retail networks. This model shifts costs entirely onto advertising budgets—your retail total is never changed.
Our Affiliate Relationships
Lemari App Ltd participates in affiliate marketing programmes operated by AWIN, Rakuten Advertising, Impact, and direct retailer programmes. This means that when you click a product link within the Lemari app or website and subsequently make a purchase, Lemari may receive a commission from the retailer.
This commission is paid entirely by the retailer as a marketing cost. It does not increase the price you pay for any product. You will always pay the same price whether you arrive at a retailer's website through Lemari or directly.
Algorithmic Scoring Neutrality
Our design scoring loops operate with absolute commercial neutrality. Match Meter rating matrices and gap classification steps process products purely against target closet structural metrics (color palettes, silhouette styling vectors, sizing availability, and budget parameters). Internal commercial commission percentages maintain a net weight value of zero inside recommendation systems.
Authorized Retail Partners
The platform handles active, verified affiliate validation tracks alongside the following contemporary fashion providers:
- Bimba Y Lola
- Lavish Alice (via AWIN)
Additional brand portfolios are continuously mapped across AWIN, Impact, and Rakuten tracking structures as our specialized networks expand parameters throughout the UK fashion space.
Be the first to
wear intelligence.
Lemari is an AI wardrobe app that knows exactly what's missing from your wardrobe and finds it for you — in your size, from your favourite retailers. We're looking for 100 testers before public launch.
Join the Beta — iOSFree via TestFlight · iPhone only · No credit card required